Lululemon claims Costco knocked off its designs. Online, the big-box retailer has already won

In a burgeoning legal battle that underscores the pervasive influence of “dupe culture,” athleisure giant Lululemon has initiated a copyright infringement lawsuit against retail behemoth Costco. Filed on June 27, the lawsuit alleges that Costco has engaged in the production and sale of “knockoff” versions of several of Lululemon’s signature […]

Lululemon’s lawsuit against Costco highlights the rise of fashion ‘dupes’

The ongoing legal confrontation between athletic apparel giant Lululemon and warehouse retail behemoth Costco has cast a stark spotlight on the escalating prevalence of “fashion dupes” and the complex intellectual property challenges they present within the global retail landscape. This high-profile legal dispute underscores a pervasive trend where more affordable […]